August 19, 2021
Styled shoots have been my favorite outlet for creativity. I can’t count the number of late nights I spend putting together mood/design boards just for fun or to unwind. I love tinkering with details with the anticipation and excitement of something completely unique coming out of it.
A lot goes on behind the scenes when putting together a shoot that reflects your brand. In a sense, this is the opportunity for you to show who you are not only through your craft but also to the team that you’ll be working with.
Building a team that reflects your style is essential. I always make a list of vendors I’d like to work with that I think will be a perfect fit for the design I’m working on. There will be lots of talented vendors that you’ll work with, so it’s okay to spend some time and do some research first. One thing I have to say is to communicate your vision thoroughly, trust your vendor team, and give everyone creative freedom. Besides delivering high quality content, you also want to make sure that everyone involved ultimately enjoys everything from the initial design process to actual idea execution.
If your desire is to be published on blogs like Style Me Pretty or Martha Stewart Weddings, make sure your design fits the aesthetic of that blog. Go through and see what’s been done on the publication itself. They’re looking for fresh ideas and not ones that have been done over and over again. It’s okay to have high expectations for the work that’s being done by your team.
Another aspect to think about is budgeting. If you’re aiming to be published, your budget will need to have some flexibility. A unique design means it may cost a little more, especially if it pertains to expanding a floral installation. Since flowers are not reusable and with the current shortage, expect the flower costs to be a little higher than normal. With designing, I handpick every single detail from location, dress, placement of each item, all the way down to accessories on our models. That way, I’m certain that I can get it to look exactly the way I want it to.
If there’s something new you’ve been wanting to try, now is the time! Add one or two elements to your design that real weddings may not include. That’s the beauty of styled shoots; you can incorporate things like vibrant dresses just for the sake of creativity. It’s fun and refreshing! Sometimes it’s the beautiful blend of different ideas, though they already exist, that draws the attention of publications.
Where can I find inspiration? Everyday life is the BEST place. A color, item, moment, a scent, or a word can ignite a spark. Seek inspiration and be inspired to create out of your comfort zone; something beautiful will come out of it!